Don’t tell your target audience what you do.

Show them what you do.


When potential customers research a brand or organization, 9 out of 10 want to read other customers’ experiences to help make the decision. They trust personal stories more than advertising. They don’t want to be told what you will do; they want to see what you have done.

People trust success stories.


When they see what you’ve done for others, they believe you could do it for them.

If you’d like to turn your success stories into compelling written content, and put it to work growing your customer or donor base, let’s talk.

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What I Do

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5 Replies to “About”

  1. Dear Rachel,
    My name is Rachel Asproth. I am the editor for the e-journal Arise and the CBE Scoll at Christians for Biblical Equality. I’ve enjoyed quite a few of your articles. I would be thrilled to feature your work in one of our platforms. Would you be interested in contributing an article? Please, let me know if you’d be interested in partnering with CBE in this capacity. I hope very much to be able to work with you. Thanks so much and have a wonderful day.
    Rachel Asproth
    Editor of Arise
    CBE International

  2. I read a comment by you on a separate website concerning women hyphenating their maiden/married name after marriage. As someone whose wife hyphenates, I say kudos for you choosing to do so!! From the male point of view, I see nothing wrong with a woman hyphenating her name, and that speaks to the strong woman that she seems to be. Our daughters need more positive role strong female role models. Thanks for doing so yourself.

    Shane Smith

  3. Thank you so much, Shane, for your comment! My story is unusual in that I took my husband’s name alone for six years before regretting the decision and deciding to hyphenate. I didn’t think much about it at the time, but when it was still hanging over me after so much time had passed, I decided I ought to follow through on my gut and do it.

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