Don’t tell your target audience what you do.
Show them what you do.
When potential customers research a brand or organization, 9 out of 10 want to read other customers’ experiences to help make the decision. They trust personal stories more than advertising. They don’t want to be told what you will do; they want to see what you have done.
People trust success stories.
When they see what you’ve done for others, they believe you could do it for them.
If you’d like to turn your success stories into compelling written content, and put it to work growing your customer or donor base, let’s talk.
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